Alternatives
Brookz alternative: Upswitch across the full Benelux
Brookz is a Dutch SME M&A marketplace; Upswitch combines a 10-method valuation engine with listings and advisor distribution across the full Benelux.
What is it?
Brookz is the established Dutch marketplace for SME M&A. Sellers post a listing (typically €995-€2,495 per dossier) and buyers respond via the platform or intermediaries. Brookz does not run its own valuation engine: listings reference an indicative range based on in-house research or an external advisor. Brookz is geographically Dutch-primary.
When Brookz is the right choice
Brookz is the right choice for: (a) sellers specifically targeting the Dutch buyer market who already hold a valuation, (b) traditionally listing-oriented transactions with a photographic business presentation, (c) sellers already working with Brookz intermediaries. For pure NL deals where pricing and reach dominate, Brookz is a solid choice.
When Upswitch is the right choice
Upswitch is the right choice for: (a) sellers who want to reach both the Belgian and Dutch market, (b) owners who want a solid valuation before listing, (c) anonymity-driven listings (Upswitch deliberately has no photo upload: the business card is anonymous-by-design), (d) advisors who want to guide their own clients through valuation and listing in a white-label environment, and (e) anyone who wants the Upswitch Multiples Index as the anchor for listing pricing.
Feature comparison
| Feature | Brookz | Upswitch |
|---|---|---|
| Primary use case | Dutch SME M&A marketplace: listings and buyer-seller introduction | Valuation + listings + advisor distribution for Benelux SMEs |
| Geographic focus | Netherlands-primary | Benelux (BE + NL + LU) |
| Valuation tooling | Listings reference indicative price ranges; no own valuation engine | 10-method engine with sector benchmarks, normalisation, defensibility gate |
| Listing model | Paid listing with optional teaser memo and buyer matchmaking | Anonymous business card; valuation-anchored; advisor-introduced (no media/photo step) |
| Advisor network | Directory of M&A advisors | Advisors operate Upswitch directly for their clients (white-label PDF, audit log) |
| Pricing model | Paid listing per dossier (€995-€2.495 listing) + optional services | Sell it €299/year (valuation + listing) + 3% platform transaction fee (attribution-gated) |
Pricing
Pricing 2026: Brookz €995-€2,495 per listing (per brookz.nl, May 2026). Upswitch Sell it €299/year including listing plus a 3% platform transaction fee on completed sale (attribution-gated).
Frequently asked
- Does Brookz have its own valuation tool?
- No: Brookz cites indicative price bands on listings but does not run a multi-method engine. Many sellers separately commission a valuation before listing on Brookz. Upswitch combines valuation and listing in one workflow.
- Can I reach Belgian buyers via Brookz?
- Limited. Brookz is Dutch-primary; for cross-border Benelux deals: projected at one-third of Benelux volume by 2026-2030: a platform with BE + NL reach is an advantage.
- What if I want to sell anonymously?
- Upswitch is anonymity-by-design: the business card has no photo upload and identity is only revealed post-NDA. Brookz listings are typically more identifiable via photos and detailed business descriptions.
- Can I use both?
- Yes: sellers sometimes use Upswitch for the valuation and business card, then cross-list on Brookz for extra NL reach. Just make sure the same information appears in both listings, otherwise you flag inconsistency.