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Free professional valuation in minutes. Academically grounded, owner-risk aware, and built to show you exactly what makes your business sellable.

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10 Valuation Methods

10 valuation methods. One defensible report.

From DCF to adjusted NAV, sector multiples and the Upswitch market approach: combine methods with your own weights or pick one method as the advisory result, all in one workflow, academically grounded and audit-ready.

Upswitch market approach

Recommended result from weighted combinations or a selected method

EBITDA Multiple

Sector-calibrated enterprise value

DCF

Discounted cash flow with WACC

Revenue Multiple

For high-growth or low-margin firms

SDE

Seller's discretionary earnings for micro-SME

ARR Multiple

Annual recurring revenue for SaaS

Adjusted NAV

Intrinsic value with tax latencies

Fiscal Reference

Belgian capital gains tax basis

Startup valuation

Built by Upswitch for pre-revenue founders

Liquidation analysis

Orderly or forced wind-down floor

See how it works for advisorsSee Method ComparisonsOpen the multiples database
Six Primitives

Built on irreducible truths.

The estimate infrastructure sellers, advisors, and buyers trust.

Auto-Normalization

Automatically transform tax-optimized P&L into true economic earnings.

Defensible Estimate

Step-by-step, risk-adjusted valuations that withstand scrutiny.

Advisor Network

Advisors become the trusted distribution layer for institutional-grade valuations.

Single Truth

One truth for buyers, sellers, and advisors. Enriched with KBO/KVK registry data.

Sale-Readiness

Owner dependency visible. Sale-readiness quantified. Risks surfaced before they cost you.

Time-to-Truth

Defensible valuations in minutes, not months.

The Trust Gap

Same transaction. Three different realities.

This is the status quo. And it costs everyone.

Selling your business?

Your life's work. Their offer: 40% below your advisor's estimate.

Your financials work against you
Years of tax optimization now make your business look less profitable than it is.
Buyers see risk everywhere
"You are the business". That fact alone just cost you €400K in value.
No access to specialists
Professional valuations are priced for large transactions. €50K+ in fixed fees. SMEs, even above €2M, remain underserved. You need affordable expertise that understands your segment.
Generic calculators fail
Generic online calculators give numbers that don't hold up. Rules of thumb without methodology.

"At a dinner party they said my business was worth 6× EBITDA. The offer came in at 3×."

Manufacturing owner, Germany

Advising SME clients?

"What's my business worth?" You dread that question.

No defensible answer
Rules of thumb fail. Manual recasting takes 40 hours. And you still can't stand behind the number.
Your clients get burned
You watch them accept lowball offers because no one could prove the real value.
No annual follow-up
Clients deserve an updated valuation every year. But it costs too much time to make it profitable.
Clients get generic estimates elsewhere
Your clients get generic estimates elsewhere that don't hold up in negotiations.

"My client sold for €1.2M. Six months later, the buyer flipped it for €2.1M. I couldn't explain why."

Tax advisor, Netherlands

Acquiring SMEs?

8 months of due diligence. Deal dies on day 89.

The numbers are fiction
Every P&L is optimized for taxes. You won't know real earnings until you're €30K into DD.
Key person risk kills deals
The owner IS the business. You only find out after signing the LOI.
Estimate gaps are unbridgeable
Seller wants €5M. You see €3.5M. No shared framework to close the gap.

"We passed on 47 deals last year. 30 of them failed due to information we should have had on day one."

Search fund principal, UK

When buyers, sellers, and advisors can't agree on the truth, everyone loses.

The Replacement

Replace the chaos.

Your manual spreadsheets, 40-hour audits, and price disagreements are gone.

Spreadsheet chaos

Manual Excel models with 47 tabs, broken formulas, and version control nightmares.

Automated normalization

One-click P&L reconstruction with full audit trail.

40-hour audits

Weeks of manual recasting just to get a defensible number.

5-minute valuations

Professional-grade methodology, delivered in minutes.

Three different truths

Buyer, seller, and advisor all working from different numbers.

One shared reality

Unified estimate platform for all stakeholders.

Price disagreements

85% of deals fail because no one can agree on value.

Defensible valuations

Step-by-step methodology that withstands scrutiny.

Same trust. 10× the speed. 100× the defensibility.
How Upswitch Solves It

One truth. Every stakeholder.

Whether you're selling, advising, or buying. The same defensible numbers.

For Sellers

Your real value, proven and defensible for your SME exit.

Normalization BridgeAlgorithmic Defensibility

We reverse-engineer your tax-optimized P&L into true economic earnings with step-by-step defensibility.

Tax planning becomes an asset
Every deduction and add-back is mapped and explained.
Owner Dependency Index (ODI)
Know your exact risk score. Get AI-generated SOPs to reduce it.
Walk in with leverage
Show buyers an institutional-grade valuation that withstands scrutiny.
For Advisors

The SME valuation tool your clients deserve.

Trust NodeTime-to-Truth Engine

You're the trusted advisor. Now you have the speed and infrastructure to prove it.

40 hours → 15 minutes
Automated normalization and risk scoring. You review, not rebuild.
Full audit trail
Every normalization documented. When clients ask "why this number?", you have the answer.
Annual advisory product
Co-branded PDF for client, bank, and buyer. Repeatable every year with minimal effort.
For Stakeholders

Confidence before commitment.

Shared Reality LayerTransparency Engine

Same truth across every party. One defensible number everyone can trust.

Real earnings at first glance
Normalized financials upfront. No more surprises in due diligence.
Risk scored, not discovered
Owner dependency and concentration, quantified before negotiations.
Defensible benchmarking
Sector-specific multiples and methodology. Not rules of thumb.
See It Work

From Tax EBITDA to Economic Truth

Drag to see how we reveal your real earnings.

Tax-OptimizedEconomic Truth
Tax-Optimized
EBITDA€ 180,000
Owner salary€ 45,000
One-off costs€ 0
Valuation€ 720,000
Economic Truth
EBITDA (normalized)€ 245,000
Owner salary (market rate)€ 85,000
One-off costs removed+ € 20,000
Economic value€ 980,000

Owner Benefits

+€45K

Personal expenses run through the business

One-off Costs

+€28K

Non-recurring legal and restructuring

Tax Optimizations

+€67K

Aggressive depreciation reversed

See it in action.

15 minutes to a defensible valuation. No spreadsheets. No guesswork.

15 min
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European SME valuation infrastructure

Explore the platform

Upswitch builds the data, valuation and trust layer for European SME M&A. Defensible multiples across 16 markets and 170+ business types. Free to start, methodology fully public.

Where to start

  • Browse business valuation by sector170+ business types · 16 European markets
  • Compare 10 valuation methodsDCF, EBITDA / ARR / SDE multiples, NAV, market approach
  • Open the Upswitch IndexFree public benchmarks. EV/EBITDA, EV/Revenue, P/E.
  • For accountants & M&A advisorsWhite-label valuations, audit trail, branded reports
  • For business owners selling or planning successionOwner-to-buyer journey, normalised P&L, defensible band
  • Manifesto and method articlesThe €100B succession crisis · five primitives of liquidity
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Defensible SME valuations in minutes, not months.

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