Marketplace · Belgium
Personal services (hair, beauty, fitness) businesses in Brussels typically transact at 1.8x–3.0x EV/EBITDA, with a sector median of 2.4x in Belgium. Belgium's political and corporate capital.
Brussels (population ~1,220,000, Brussels-Capital Region) anchors personal services (hair, beauty, fitness) transactions at a 2.4x EV/EBITDA median, with most defensible deals landing between 1.8x (conservative) and 3.0x (strong recurring revenue). Belgium's political and corporate capital. Bilingual NL/FR labour market, head-office concentration for EU institutions, banks and professional services; SME deals trend service-sector with cross-border buyer interest.
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Browse all listingsFor a personal services (hair, beauty, fitness) SME in Brussels with normalised EBITDA above €200k, expect the headline price to anchor on a 2.4x EV/EBITDA multiple, with a working-capital peg, 5–15% escrow, and (in 35–45% of deals) an earn-out tied to year-one EBITDA or customer retention. Cross-border buyer interest from Dutch acquirers is consistently elevated.
Belgium's political and corporate capital. Bilingual NL/FR labour market, head-office concentration for EU institutions, banks and professional services; SME deals trend service-sector with cross-border buyer interest. For personal services (hair, beauty, fitness) specifically, Brussels's buyer pool typically includes regional family businesses, Benelux-wide strategic acquirers, and (for deals above ~€2m EV) PE-backed roll-up platforms.