Marketplace · Netherlands
Marketing & creative agency businesses in Amsterdam typically transact at 3.7x–5.5x EV/EBITDA, with a sector median of 4.5x in the Netherlands. The Netherlands' commercial and tech capital.
Amsterdam (population ~920,000, North Holland) anchors marketing & creative agency transactions at a 4.5x EV/EBITDA median, with most defensible deals landing between 3.7x (conservative) and 5.5x (strong recurring revenue). The Netherlands' commercial and tech capital. Highest concentration of SaaS, fintech, creative-agency and hospitality SMEs in the country; deal multiples typically run above national average.
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Browse all listingsFor a marketing & creative agency SME in Amsterdam with normalised EBITDA above €200k, expect the headline price to anchor on a 4.5x EV/EBITDA multiple, with a working-capital peg, 5–15% escrow, and (in 35–45% of deals) an earn-out tied to year-one EBITDA or customer retention. Cross-border buyer interest from Belgian acquirers is consistently elevated.
The Netherlands' commercial and tech capital. Highest concentration of SaaS, fintech, creative-agency and hospitality SMEs in the country; deal multiples typically run above national average. For marketing & creative agency specifically, Amsterdam's buyer pool typically includes regional family businesses, Benelux-wide strategic acquirers, and (for deals above ~€2m EV) PE-backed roll-up platforms.