Business sales fail because nobody works with the same numbers. The seller sees one story. The buyer sees another. The bank sees yet another. And the deal falls through.
This isn't a data problem. It's a trust-in-numbers problem.
Truth creates trust.
Trust creates liquidity.
When truth becomes the standard, liquidity follows naturally.
Who we build for
Entrepreneurs
Your business is your life's work.
Understand why buyers bid lower. Resolve risks before they cost you. Share with confidence through one clear report that anchors negotiations.
Sign up free. Sell when you're ready.
Advisors
You know the numbers better than anyone.
From trial balance to defensible report in 15 minutes. Full audit trail. Upload yourself or via your client. You review and deliver.
Co-branded PDF for client, bank, and buyer. Repeatable every year.
What we're building
For twenty years, everyone did the same thing: list businesses online and wait for buyers.
But for SMEs, the bottleneck is rarely "visibility".
The bottleneck is almost always: agreeing on the price.
When the numbers are messy, you get discussions. And discussions cost time, energy, and trust.
Upswitch is the yardstick for SME value.
We clean up your numbers, compare them fairly, and create one value report that everyone can follow.
Clear numbers in. Trust out. Deals happen.
The building blocks
Five building blocks for financial truth
Economic Truth
Normalization
SME financials are optimized for tax, not value. We reconstruct economic reality from raw data and show the before and after.
Transparency
Step-by-step explanation
Every adjustment is shown step by step. Every risk is justified. Every assumption is visible. That's how trust scales.
Distribution
The advisor network
Advisors hold the data and the relationship. When they deliver the valuation, buyers, banks, and investors believe it.
Alignment
One shared truth
One explicit version of the truth for all parties. Less emotion. Less renegotiation. Faster progress.
Liquidity
Smart matching
Liquidity doesn't come from more buyers. It comes from the right buyers with real intent. We structure demand into usable signal.
How it works
From zero to valuation
For Entrepreneurs
- 1Get a free valuation
- 2See what drives value and what holds it back
- 3When ready, move to a report-grade valuation
- 4Share your report with stakeholders when ready
For Advisors
- 1Invite clients (they get free access)
- 2Create a Business Card per client
- 3Run valuations via the chat-based calculator
- 4Review adjustments with full control
- 5Generate professional reports and optionally publish to buyers
Our Mission
To make sure every entrepreneur gets a fair deal when they hand over their life's work.
Happy retirements. Confident new owners. Local businesses that keep running.
Our Vision
Upswitch becomes the valuation backbone of Europe: the standard on which SME values are built.
- →Every advisor uses Upswitch for valuations
- →Every business sale references an Upswitch report
- →Buyers and banks see the same reality
- →Transfers happen faster, calmer, and fairer
When everyone works from the same numbers, deals close faster.
Our values
What we stand for
Empathy
This is your life's work, not a transaction.
Protection
We protect both sides from distortion and renegotiation.
Trust
Full transparency, explained step by step.
Legacy
Preserve what entrepreneurs built: jobs, continuity, community.
Support
Clear guidance through the most important deal of your life.
Accessibility
Professional quality, available to every SME.
We're not here to profit from confusion.
Ready for a fair valuation? Or want to offer valuations to your clients? Join us.
Sellers: Start your free valuation