It's a right. That is why we make business value transparent for the companies the deal industry forgot: the bakeries, the workshops, the family firms. Nearly every business there is.
Half the economy doesn't live in towers. It opens at six. It smells of bread, sawdust and machine oil. It's millions of businesses built by people who were never once told what their work is worth.
The deal world was never built for them. It was built for the happy few: the biggest companies, the ones with bankers on speed dial, where the deals are big and the fees are bigger. And the rest? Left in the dark. Too small to value. Too messy to sell. Come back when you're interesting.
Here's the part nobody explains clearly: valuation is not magic. The same formulas used in expensive reports can be shown plainly, with the assumptions beside the number and the evidence underneath it.
Upswitch gives every owner what the giants always had: know what your business is worth, at any moment, in words you understand. Grow that worth. And when the day comes, hand it on: fairly, openly, alive.
Our mission
We help owners and advisors turn scattered accounts, public records and local knowledge into a living Value Curve, so the price is clear before the process becomes urgent.
Our vision
A shared standard for owners, advisors, buyers and banks. More companies are prepared in time, more buyers trust the file and more local businesses make it to the next generation.
Truth creates trust.
Trust creates liquidity.
When truth becomes the standard, liquidity follows naturally.
Co-founder
Matthias has spent ten years building software across Belgium, Sweden and EMEA. At Upswitch, he built the valuation engine from the ground up: from accounting integrations and data pipelines to the layer that turns calculations into clear explanations. That makes valuation work large firms charge heavily for accessible to everyone.
Co-founder
Sold his own business and lived this problem first-hand: the misvaluations, the broker fees, the dark. He isn't building for an imaginary customer. He was the customer.
Published on 11 June 2026, so you can hold us to it.
“One in five European business transfers now runs through Upswitch, the company that helped turn the quiet fading of Europe's SMEs into a new generation of handovers.”
