Pricing for business owners and advisors.
Business owners can audit and grow their value for free. Advisors start free too: connect accounting, run the first 3 client value workflows, then expand to 20 or 50 active clients.
Know your value for free. Choose Grow to prioritize improvements and track progress, or Guided when you want Upswitch beside you.
Know
See where your business may need attention.
- A free baseline of where your business stands today
- Connect your accounting (Yuki, Exact, Silverfin, etc.) for free
- Three signals that deserve a closer look
- A preview of the first concrete repair
- Optional professional review when you need it
Grow
Know what to fix first and how to strengthen it.
Billed yearly · excl. VAT
- Twelve months of Mercury
- One structured diagnosis prepared by AI and verified by a human
- Top-three weakness explanation
- Ranked 90-day repair queue
- One 60-minute founder diagnosis call
- One written recap
Guided
A bounded 90-day trajectory to implement the top three repairs.
One-time per company · excl. VAT
- Everything in Grow
- One 75-minute kickoff and three monthly reviews
- Evidence review for the top three repairs
- One formal reprioritisation and bounded asynchronous support
- Maximum eight human delivery hours
Selling or listing comes later, when you are ready and demand is proven. It is not part of today’s pricing decision.
What's in each plan?
All prices are excl. VAT.
Insight & figures
Live value curve, continuously updated
Connect accounting in one click
Business-stage, revenue, and sector analysis
Optional professional review
AI actions by business type
Full action list with € impact per step
Improve & prepare
Forward prognosis on your value curve
Set goals and track growth
Simulator: test the impact of a decision
Knowledge base behind the recommendations
Readiness check for exit, succession, fundraising, or a bank conversation
Dossier & report
Buyer-ready dossier
PDF report to share when you need it
Guidance
Hands-on diagnosis with Upswitch
Bespoke 90-day roadmap and scheduled reviews
| Feature | Know | Grow | Guided |
|---|---|---|---|
| Insight & figures | |||
| Live value curve, continuously updated | |||
| Connect accounting in one click | |||
| Business-stage, revenue, and sector analysis | |||
| Optional professional review | |||
| AI actions by business type | Top 3 | Full plan | Full plan |
| Full action list with € impact per step | |||
| Improve & prepare | |||
| Forward prognosis on your value curve | |||
| Set goals and track growth | |||
| Simulator: test the impact of a decision | |||
| Knowledge base behind the recommendations | |||
| Readiness check for exit, succession, fundraising, or a bank conversation | |||
| Dossier & report | |||
| Buyer-ready dossier | |||
| PDF report to share when you need it | |||
| Guidance | |||
| Hands-on diagnosis with Upswitch | |||
| Bespoke 90-day roadmap and scheduled reviews | |||
Frequently asked questions
Everything you need to know about Know, Grow, and Guided.
Know your value. Choose how you move forward.
Start free with Know. Choose Grow for €499 per company per year to prioritize improvements and track progress.