Public curve opened
Introduce the Upswitch BV curve target and why the company uses its own product for the raise.
Tagged linkBuild in public
We use Upswitch on Upswitch.
Our pre-seed story runs on the same Value Curve we ask owners to trust: public baseline, connected evidence, method review, and an investor narrative people can inspect.
Dogfood proofThe company curve is the fundraising proof asset.
The canonical company page remains the source of truth for the live curve. This public page carries the narrative and tagged traffic while the data row is published through the C8 pipeline.
CompanyUpswitch BV
RegistryBE 1006733801
Publication gateCompany row pending
NowPublic baseline
ProofConnected evidence
RaisePre-seed room
Canonical curve target
View target/en/companies/be/upswitch-bv-1006733801Pre-seed narrative
The pre-seed round references the public curve as proof.
The investor story starts with a public curve anyone can open. The confidential room explains private ARR, runway, cap table, and partner proof.
That split is the product argument: the public market sees a defensible baseline, and investors see the additional evidence that moves the curve.
Content cadence
Build-in-public posts are tagged from day one.
Each update can be shared on LinkedIn or founder channels with the same C10 campaign tuple, so M3 events can be traced back to the proof asset.
What moved the dot
Show which evidence tightened the range without exposing confidential company data.
Tagged linkFounder note
Explain the pre-seed thesis in plain language and point back to the public curve.
Tagged linkInvestor room delta
Describe what investors see beyond the public baseline: ARR, runway, cap table, and partner proof.
Tagged linkA4 proof loop
Capital-raise traffic has a product proof asset.
A4 asks founders to raise with facts instead of vanity metrics. C10 makes that claim visible by sending capital-raise audiences to a live, inspectable Upswitch-on-Upswitch story.
C10
Company row pending
The canonical company page remains the source of truth for the live curve. This public page carries the narrative and tagged traffic while the data row is published through the C8 pipeline.
The curve is the raise artifact.
UTM-tagged for build-in-public and pre-seed follow-through.